The models that have led the recent charge for Lamborghini clearly include the revolutionary Revuelto, the plug-in hybrid Urus SE SUV, and the upcoming Temerario, marking a decisive turn towards an electrified performance future.
The 2025 sales charts tell a definitive story: with 10,747 units delivered worldwide, Lamborghini has decisively outperformed its prior year’s results. This achievement is particularly notable as it comes despite the current challenging market conditions. From an industry perspective, this performance powerfully underscores the success of the brand’s forward-thinking hybridisation strategy, which is being validated by strong demand for its lineup of electrified models.
Reflecting on the year, Stephan Winkelmann, the Chairman and CEO of Automobili Lamborghini, directly commented on the outcome. He stated, “Despite the challenging market conditions, we are very proud of the results achieved in 2025.” He emphasized that these figures confirm Lamborghini’s unique ability to stand out even in what he described as a complex global environment, highlighting the brand’s resilience.
The Strategy Behind the Numbers
He added further insight, explaining that the strong performance recorded directly reflects the company’s capacity to keenly interpret market dynamics and make strategic choices that respond concretely to evolving customers’ expectations. This deliberate approach, he noted, doesn’t aim for short-term peaks in volumes. Instead, it strategically allows them to consolidate the impressive results achieved following the significant growth of recent years, ensuring long-term strength over fleeting spikes.
Looking at the geographical breakdown, Deliveries remained solid across all major regions. The EMEA region led the figures with 4,650 units, closely followed by the Americas at 3,347, and the Asia Pacific with 2,750. Federico Foschini, the Chief Marketing and Sales Officer, credited these strong results to a multi-pronged strategy. He pointed to continuous brand-strengthening efforts, a lineup of highly competitive products, an exclusive distribution network, and strong dealer collaboration as the key drivers, all managed successfully amid ongoing geopolitical and macroeconomic turbulence.
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Product-Led Momentum
The Key models primarily driving this growth included two icons: the Revuelto, which is Lamborghini’s first V12 hybrid super sports car, and the hugely popular Urus SE plug-in hybrid SUV. Adding to this momentum is the Temerario. Launched in 2024, it begins its first customer deliveries in January 2026, with orders already booked for about 12 months in advance. This complete lineup successfully positions Lamborghini as the only major luxury super sports car maker with a fully hybridised range, a unique and powerful selling point in today’s market.
Celebrations on Track and Road
The year’s Additional highlights truly featured the brand’s versatility. On the track, the Temerario GT3 racer was unveiled at the Goodwood Festival of Speed in July. This machine, developed entirely by Lamborghini Squadra Corse for the 2026 GT3 championships, signals serious racing intent. On the road, August at Monterey Car Week saw the limited-edition Fenomeno make its grand debut. With just 29 units, it is powered by a formidable hybrid V12 system delivering 1,080 CV, making it the most powerful V12 in the brand’s history. This car also serves a dual purpose, marking a new design direction and celebrating the Centro Stile’s 20th anniversary.
