Tata is currently offering lucrative discounts and benefits across its full range of EVs. Whether you’re considering the Tiago EV, Punch EV, Nexon EV, new Curvv EV, or Harrier EV, there are attractive offers available.
A Great Start to 2026: Breaking Down the Offers
Tata has kicked off 2026 with some very tempting consumer offers across its entire electric vehicle lineup. Their January scheme cleverly combines different incentives to make switching to electric easier. For the entry-level Tiago EV, already positioned as one of the most accessible electric cars in the country, they are offering a substantial green bonus of Rs. 70,000 across all variants.
This main bonus is well complemented by other benefits. There’s an exchange or scrappage benefit of Rs. 30,000. The deal is further enhanced by loyalty bonuses. Current Tata EV owners who decide to get another Tata electric car can get loyalty rewards as high as ₹50,000. Meanwhile, if you own a Tata petrol or diesel car and make the switch to electric, you can qualify for an incentive of ₹20,000. With all these cumulative benefits touching Rs. 1.5 lakh, this month could genuinely be the best time to buy the Tiago EV.
Punch EV & Nexon EV: Strong Offers for Different Buyers
The Punch EV, Tata’s micro electric SUV, actually receives even stronger benefits for January. For the Punch EV, a green bonus of ₹60,000 is on the table for buyers, which comes in addition to a more substantial exchange or old-car scrappage benefit set at ₹50,000. The Loyalty incentives mirror those of the Tiago EV, allowing the total benefits to climb up to Rs. 1.6 lakh. This structure makes it an even more tempting choice than the electrified Tiago for many shoppers.
| Model | Green Bonus (Rs.) | Exchange / Scrappage (Rs.) | Total Discount Up To (Rs.) |
|---|---|---|---|
| Tiago EV | 70,000 | 30,000 | 1,50,000 |
| Punch EV | 60,000 | 50,000 | 1,60,000 |
| Nexon EV | 20,000 | 50,000 | 1,20,000 |
| Curvv EV – Creative 45 | 2,50,000 | 30,000 | 3,30,000 |
| Curvv EV – Other Variants | 3,00,000 | 30,000 | 3,80,000 |
| Harrier EV | — | — | 1,00,000 (Loyalty Bonus) |
Moving up the ladder, the Nexon EV sees more calibrated incentives, which makes sense for a vehicle being one of the best-selling zero-emission vehicles in the country. For this five-seater, the deal includes a green bonus of Rs. 20,000 and an exchange or scrappage benefit of Rs. 50,000. Loyalty bonuses of up to Rs. 50,000 for existing Tata EV owners further enhance the overall deal, ultimately taking the total benefit to a substantial Rs. 1.2 lakh.
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The Spotlight on the Curvv and the Simpler Approach for the Harrier
The biggest headline-grabber for January 2026 is undoubtedly the Curvv EV. Tata is really pushing this stylish coupe SUV aggressively with truly massive green bonuses, especially on the non-Creative 45 variants. These versions get a green bonus of Rs. 3 lakh, which is huge, along with the standard exchange or scrappage and loyalty benefits. The end result? It’s resulting in total savings of up to Rs. 3.8 lakh. Even the higher Creative 45 variant gets solid benefits of up to Rs. 3.3 lakh.
At the premium end, the strategy for the Harrier EV follows a completely different route. Here, Tata has deliberately avoided direct green bonuses or traditional exchange support, focusing instead purely on loyalty incentives. Existing Tata EV owners can avail themselves of benefits of up to Rs.1 lakh, while those who buy the Tata ICE version get Rs. 50,000. It’s a more targeted approach for buyers who are already familiar with the brand.
