When I first visited the Maruti Suzuki Nexa Studio, I was struck by how Maruti Suzuki is doubling its presence in smaller, fast-growing towns with its 200th outlet. The company has successfully introduced a relatively new Premium car retail identity, moving beyond the traditional metro-only game. Interestingly, the Studio format itself is just a couple of years old, yet it feels mature and refined.
Itself stands out as a smart way to connect with customers, giving them a premium buying experience while staying true to Maruti Suzuki Nexa’s approachable nature. Visiting one gave me firsthand insight into how thoughtful design, exclusive services, and the identity of Maruti Suzuki Nexa make car buying feel special, even in towns that were once overlooked.
Expanding the Nexa Reach
The Maruti Suzuki Nexa ecosystem now operates across 530 cities with 740 touchpoints, showing significant growth in emerging markets. Instead of focusing only on big urban centres, the network has smartly added space-efficient Studio outlets and expansive dealerships to combine sales, service, and spare parts under one roof. Visiting the milestone outlet in Kharkhoda, Haryana, I noticed how the compact customer hubs are designed to make the experience premium yet accessible.
By concentrating on regions where aspirational demand is rising steadily, Maruti and Suzuki have created a distinct format that contributes to overall volumes while maintaining the scale of a full-sized showroom in developing towns, offering buyers a seamless and thoughtful Nexa journey.
Did You Know That: Maruti Suzuki Nexa Offers Savings Of Up To Rs. 2.15 Lakh
| Metric | Details |
|---|---|
| FY25 Total Sales | 5.4 lakh units |
| Contribution to Maruti Suzuki Domestic Performance | 30% |
| Nexa Network Expansion within 1 Year of Launch | 100 outlets |
| Total Studio Outlets Currently | 200th outlet opened |
| Target Studio Outlets by FY 2030-31 | 600 outlets |
| Launch Year of Nexa | 2015 |
How Maruti Suzuki Nexa is Redefining Premium Car Buying
In the financial year, the channel delivered sales of over 5.4 lakh units, accounting for nearly 30 per cent of Maruti Suzuki’s domestic performance. Nexa was originally pitched in 2015 as a differentiated retail experience for customers seeking a more polished, premium alternative to the conventional showroom environment. Within just a year, the network had already expanded to 100 outlets, setting the tone for aggressive expansion. The portfolio today includes models like Baleno, Fronx, Grand Vitara, XL6, Ignis, Jimny, Invicto, and the recently launched e Vitara, highlighting Nexa’s focus on variety and quality.
Also Read: Upcoming Budget Cars in March 2026: 3 Affordable Options With Great Mileage
Hisashi Takeuchi, the Managing Director and CEO of Maruti Suzuki India Limited, highlighted the company’s commitment to meeting customer needs and shared his satisfaction about expanding their presence to new areas. He thanked dealer partners and customers for their trust and enthusiasm, which continue to drive Nexa’s growth story. With their support, the aim is to take the total number of Studio outlets to 600 by FY 2030-31, ensuring every customer enjoys a seamless Nexa experience across India.
