Lamborghini, under the leadership of CEO Stephan Winkelmann, has made it clear that the brand’s future product strategy will focus on plug-in hybrid technology rather than moving towards fully electric vehicles in the near future. During a media interaction, Winkelmann emphasized that the brand’s approach is rooted in performance-oriented electrification, aiming to blend high performance with eco-friendly technology, but not fully adopting batter-electric models just yet.
He also pointed out that India’s growth potential is a key consideration, showing the importance of a global strategy. While Lamborghini acknowledges customer expectations, the decision to avoid region-specific technologies ensures a consistent brand identity and technology across all markets, as the company believes a unified strategy is essential to maintaining its global presence.
Lamborghini’s Vision for the Future
Lamborghini, led by Winkelmann, has confirmed that it will continue to focus on plug-in hybrids as part of its electrification roadmap. The company has plans to launch four new models by 2030, all of which will be plug-in hybrid cars. While the company initially considered introducing an electric car like the GT car, it was ultimately decided that fully electric models will only be reconsidered after the end of this decade, once the market is ready. Lamborghini plans to assess the situation further and introduce its first electric car only when it is truly needed or when the technology and demand align.
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Lamborghini’s India Strategy
According to Winkelmann, Lamborghini’s decision to avoid full electrification in the near term could actually work in India’s favour. He mentioned that not going fully electric gives Lamborghini an advantage in the Indian market for now. However, the company acknowledges that future growth in India will heavily depend on policy developments. Specifically, potential import duty reductions through the FTA between India and the European Union could significantly impact the market. If import taxation or import tax is reduced, it could help increase the growth of the market for Lamborghini’s type of cars.
Until there is more clarity on these taxation matters, Lamborghini expects their sales volumes in India to remain stable. Last year, the carmaker sold 111 units in India, and for the foreseeable future, they anticipate sales to hover around 100 cars. This number, according to Winkelmann, is what they foresee for a market like India in the near future.
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Lamborghini’s New GT Model and V12 Future
Lamborghini is preparing to introduce a new two-door, 2+2 Gran Turismo model, marking the brand’s entry into a new segment. According to Winkelmann, this car will be a traditional GT rather than an SUV-style vehicle, sticking to the classic appeal of a low car. The GT 2 plus 2 will showcase the signature GranTurismo design, and while the Lanzador name has been suggested, the final decision on the name is still pending. This model will definitely keep the brand’s DNA intact, offering a true classic GT experience.
In terms of power, Lamborghini’s commitment to performance remains strong. Despite tightening emission norms globally, the company plans to continue producing V12 engines for the foreseeable future. Winkelmann indicated that these iconic engines could remain in production for at least another decade, with a final decision about their long-term future to be made in the next four years. However, future plans will be highly dependent on regulations and political developments worldwide, ensuring that Lamborghini remains flexible to market and legal changes.
Lamborghini’s Record Year and Future Model Plans
In 2025, Lamborghini achieved another record year in sales, delivering 10,747 cars to customers. This milestone marks the third consecutive year that the brand has crossed the 10,000-unit mark globally, despite the global uncertainties. Winkelmann highlighted these strong results as a testament to Lamborghini’s sustained success in the market.
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Looking ahead, Winkelmann outlined the future model hierarchy for Lamborghini. He expects the Urus to remain the main volume maker, followed by the GT and Temerario models at the same level. When it comes to price, the order will be Urus, GT, Temerario, and finally, the Aventador. This clear structure reflects Lamborghini’s strategy in maintaining its strong position in the luxury car market.
